Braai Wines is a Cape Classics-owned brand named after the South African tradition of cooking meat over an open flame, and the wine is meant to be paired with that food. Braai branding is geared toward a male audience, using dark colors, gritty textures, images of grilled food, smoke, flames, and the outdoors. As in-house designer, I have worked on web design, packaging updates, social media posts, promo boxes, event swag, and even packaging for a house-made Braai Rub.